eric zimmerman · consulting

ERIC ZIMMERMAN

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What kind of consulting can I do for you?

Concept development
At Gamelab, I led the creation of concepts for a long list of clients that included LEGO, Nickelodeon, Scholastic, PBS, Disney, Leapfrog, Fisher Price, HBO, Microsoft, Yahoo!, Electronic Arts, Ubisoft, Wizards of the Coast, and many others. I have brainstormed ideas and have written documents for a huge variety of projects: console games and online games, digital toys and card games, singleplayer games and massively multiplayer games, games with an educational focus and games with an advergame focus, for players of all kinds, from toddler to adult.

Game design
I have a tremendous amount of experience in actual game design. Beyond coming up with concepts and writing them into presentations and treatments, this means creating detailed specs for a game, player experience consulting, troubleshooting a game in the middle of development, story and content writing for a narrative game, or hands-on design around the interaction, logic, and level design of a particular title.

Strategic consulting
As a business owner in the online games world for more than a decade, I am very used to the shifting sands of emerging revenue models, changing player demographics, and evolving technologies. I have consulted with investment firms that are evaluating game-related opportunities, have toughened up business plans and strategic models, and keep abreast of industry trends, particularly when it comes to online games.

Workshops
I have taught game design for fifteen years at universities like MIT and NYU, and I have often brought this experience into companies working with games. I have given lectures, seminars, and hands-on workshops to creatives at advertising agencies, to project producers at educational game companies, and to designers at toy companies. Typically, my workshops link game design concepts, processes, and strategies to the daily work of the workshop
participants. I would be happy to create and implement a workshop that meets your team’s particular needs.

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